Program Meeting

March 2020 Program

March 12 @ 6:00 pm – 8:00 pm

UPDATE: The March 12 Program meeting will be held as scheduled. For those of you who are uncertain whether you want to attend a small group setting due to the coronavirus situation, you are welcome to participate in the free online webcast. (Please enter your name and email at sign-in). See the link below.

SPEAKER: John Choate, SAP Global

John Choate

TOPIC: Business Storytelling


Throughout time, people in every culture have always told stories and they’re a vital part of our daily communication, but stories have meaning beyond entertainment value. Storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways; such as product awareness, improving customer loyalty, creating a strong marketing strategy, increasing profit, etc.

Storytelling conveys purpose and businesses with purpose are noticed and win the loyalty of customers more than their competitors. So it’s not enough to have a product or service that solves a problem – you need a good story to stand out.

Simply, stories are extremely engaging and personal. This is why public speakers frequently begin presentations with stories.

Stories are also highly structured forms of communication so they help with the audience’s understanding.

Each business needs to use storytelling to answer the simple question of “why should people care?”, whether they are targeting customers, potential employees or stakeholders.

When people engage with your stories you can create beliefs by showing them how you came to believe something. Transferring values and beliefs is done through your story’s character having an epiphany because your audience will also experience this. So take what you know and believe about your product/service and transfer it into the minds of your customers/audience.

Today, it’s difficult to find a successful company/personal brand that does not have a good story behind it. Stories provide meaning, create context and evoke a sense of purpose. Most humans are more receptive to stories than compared to facts or data as stories help us relate, empathize and remember. This presentation is geared at understanding and using storytelling for product/services and your professional Brand.


John has over 30+ years’ professional experience in multi Industries as a Senior/Executive Leader in OEM/Contracting Services companies, On and Offshore. In addition, he has been Global Project Director with full Profit/Loss responsibility. Starting his career as a Logistics/Data Systems Officer in the USAF to currently Business Processes Principal Consultant for SAP Ariba. His career portfolio includes site projects to globally integrated units and in-country (Korea/Mexico/ Mainland China) where he has supervised teams up to 1200 with full P/L responsibility.  Career includes both Union and Non-Union Shop environments. Johns core is highly regulated Industries with a focus on Large, Complex and High-Risk projects. In several corporations, he was a Trusted Advisor to Customers as well as Small Business liaison to the company’s top suppliers.

John holds an EMBA from Pepperdine University, MS in Behavioral Psychology with Honors from Troy State and a BS in Research Biology from Washington State.

For the past eight years prior SAP, he was a volunteer for the National SIG Chair for Program Management in the SAP Users Group (ASUG) where he helped not only grow the team to global recognition but helped develop and present training on skills today and in the future, from a Business, Functional, Technology and Technical perspective. He is an active local volunteer in the Project Management Institute/Phoenix Chapter as VP Membership and Leader Publicity/Outreach for the American Society for Quality (Local Chapter 0704).

John resides in Scottsdale with his wife Vanda (who is a small business owner) and their pets.

LOCATION:  Edward Jones Training Facility, Classroom 103, 8333 South River Parkway, Tempe, AZ 85284

COST:  All meetings are free and open to the public

Free live, webcast:

Dial-in number (US): (515) 604-9593
Access code: 732496#

Online meeting ID: asq0704contactus
Join the online meeting:


    1. When you log in to the free online webcast via the provided FreeConferenceCall link, the system prompts you for your name and email address. Please complete both fields so we can email you a copy of the electronic RU Certificate.

    1. When you log in to the free online webcast via the provided FreeConferenceCall link, the system prompts you for your

        name and email address

      . Please complete both fields so we can email you a copy of the electronic RU Certificate.

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